In today’s digital age, reliable and affordable internet access is essential for renters. Over 90% of U.S. apartment renters consider high-speed internet a “vital amenity” (MultifamilyBiz.com). Renters rely on the internet for remote work, online education, streaming entertainment, socializing and managing smart home devices.

One of the most effective ways for property owners to meet renters’ growing needs for high-speed internet is by providing bulk internet to their communities. Here’s how it works: The owner negotiates a contract with an internet service provider to deliver internet to all apartments at a discounted, bulk rate. Instead of each tenant establishing individual service, the entire community is covered under a single agreement. Other benefits of bulk internet include:

Cost Savings: Bulk agreements offer a reduced rate compared to individual contracts and eliminate set-up fees and hardware costs. This discount is passed on to residents, saving them 30%-40% off the retail costs.

Community-Wide Connectivity: Bulk agreements include seamless connectivity throughout an apartment community, allowing residents to access Wi-Fi in common areas including clubhouses, fitness rooms and pool areas.

Simplified Billing: Internet costs are included as a line-item on a resident’s monthly rental statement, saving them from having to pay a separate bill.

Hassle-Free Setup: When a new resident moves-in, internet service is already in-place, reducing the time and waiting period to open a new account with an internet service provider.

Reliable High-Speed Internet: Under bulk agreements, service providers ensure infrastructure in the apartment community is robust enough to handle multiple users simultaneously, leading to faster speeds and more reliable connections.

Along with providing benefits to renters, bulk internet can be advantageous to property owners. Increased resident satisfaction can lead to higher tenant retention rates, reducing turnover and vacancy costs. As an added amenity, bulk internet can differentiate a property and boost its marketability. It can also generate additional revenue through a modest mark-up, creating a win-win situation where tenants receive high-quality internet at a 30-40% discount to retail costs and owners improve their bottom line.

We are in the process of rolling out bulk internet at select Pathfinder properties and are pleased to meet the internet needs of today’s renters while enhancing their overall living experience.